A fine bunch

Strong family values are the finest legacy one can pass down through generations. A genuine love of people, working with integrity to help others and a passion for supporting community. These are the founding principles that drive Simon George & Sons to look after loyal clients and families that share the same values. Four generations and 90+ years has seen our business grow from humble beginnings in New South Wales, to current-day wholesale fruit and vegetable operations across Queensland, Victoria, New South Wales and the Northern Territory. Just like the fields that thrive under Spring sunshine, Simon George & Sons has grown through the nurturing of relationships that reciprocate communal respect and prosperity. After all, you only get out what you put in. For close to a century, our company vision to supply premium produce and superior service has never wavered.

Embracing practical innovations and applying industry-best practices lies at the essence of the renowned Simon George & Sons’ paddock to plate experience. Rain, hail or shine, we’re always here for our much-loved fruit and vegetable family. To quote founder and our great grandfather, Peter George, “It’s people that create your purpose, never lose sight of that”.

The George's

Jack George

Chief Executive Officer

Ben George

Chief Executive Officer

Damien George


Matt George

Group Procurement

Your providore with more

Since 1927, Simon George & Sons has been delivering fresh, high-quality fruit and vegetables to the Australian foodservice industry. Over the years we’ve grown amazing produce partnerships with farmers, hotels, restaurants, retailers and institutions we’re now proud to call family. Fourth-generation management now leads six operations across four states under one vision to supply premium wholesale produce backed by superior service. We listen to clients’ individual needs and respond swiftly with strategic solutions built on a foundation of integrity, innovation and unparalleled industry know-how. Welcome to the Simon George & Sons family.

Follow the feed


They are called watermelons for a reason! This week's best buy is made of 92% water and is here to keep you feeling cool and fresh all summer long. Watermelons are naturally fat-free and packed from rind to rind with with antioxidants, amino acids and deliciousness.

Thanks a melon to our friends in Victoria for supplying us with these gorgeous, mouth watering fruits.

To get the best priced watermelons and discover this weeks other best buys, reach out to your Account Manager.
He may not be dressed in blue and white pyjamas 🍌 , but Robert has well and truly earned his nickname…. B2! 
B2 loves all fruits and veggies, but is well known for his affinity for 🍌 . Robert joined our family in September 2017 as a driver for our Townsville branch. 
He says the best part of his job is getting to know our clients and building those relationships via his silly jokes. 
B2 by nickname, but we think he’s pretty A1! 
This week’s best buy gets a lot of airtime in emoji form 👀

Whether you call it aubergine like the British and French - or eggplant like the Americans (named after the small, round, white versions that looked a bit like goose eggs) - these beauts are currently sourced from Glasshouse, SA and amazingly priced for this time of year 🍆

To market we go

Our buying team proactively source the best local produce and provide regular insights into what’s fresh including logistical, weather and government insights that influence the wholesale fruit and vegetable market in the short and long term.

Sign up here for the Simon George & Sons Weekly Market Update to keep up to date.