fruit supplier fruit wholesaler

WELCOME TO SIMON GEORGE & SONS

Fresh Produce Wholesaler

Simon George and Sons (SGS) is a fresh fruit and vegetable providore of the highest quality and standards, with a company headquarters and major facility based in Brisbane and major operations in Sydney, Cairns, Darwin, Melbourne and Townsville.

Our wholesale fruit and vegetable business is distinguished by our:

  • Purchasing capacity
  • Commitment to quality
  • Licensed exporters and importers
  • Technology & systems
  • Unique facilities and supply chain
  • Customers and large contracts
  • Sustainable practice

FAMILY OWNED AND OPERATED

Committed to Excellence

SGS is an Australian owned and operated family business, founded and run by the George family, who have been in the fruit and vegetable industry for four generations and 90 years.

 Through our state-of-the-art locations and facilities, we deliver fresh produce solutions to our customers through market-leading products and services. The commitment we’ve made to hard work, excellence, innovation and customer relationships remains the backbone of the business today. Read more about our story to discover how we came to be Australia’s premier fruit and veg wholesaler.

PURCHASING CAPACITY

BOASTING INVALUABLE PURCHASING CAPACITY

Based in Brisbane and major operations in Sydney, Cairns, Darwin, Melbourne and Townsville.

SGS has invaluable purchasing capacity which enables us to pass bulk buying savings on to our valued customers.

We have also established ties with an extensive network of growers, covering numerous territories, both local and international, many of whom cultivate and market crops solely for SGS or Kingpak Australia (the grower’s agent division of SGS).

fruit supplier fruit wholesaler

COMMITMENT TO QUALITY

SETTING THE BENCHMARK

Simon George & Sons was the first company in the Queensland fruit and vegetable industry to attain Quality Assurance Accreditation under AS ISO 9002. Our Quality Assurance (QA) certification was obtained at the first audit and has been consistently maintained as we continue to grow and expand our operations.

We were also the first fruit and vegetable wholesaler to achieve full HACCP accreditation under the SQF 2000 Food Safety Program which encompasses fresh fruit and vegetables, processed fruit and vegetables, and fresh juice production.

A FAMILY BUSINESS

AUSTRALIAN FAMILY OWNED

SGS is proud of the fact that we remain a true Australian family founded, owned and operated produce wholesaler in a marketplace that has been increasingly populated by large corporate entities and a ‘turnstile’ of operators.

We believe this gives us several important and inimitable advantages over our competitors — while we have grown in size, the family ethos and values of our business remain the same and the beneficiaries of this are our customers.

A FAMILY BUSINESS

AUSTRALIAN FAMILY OWNED

SGS is proud of the fact that we remain a true Australian family founded, owned and operated produce wholesaler in a marketplace that has been increasingly populated by large corporate entities and a ‘turnstile’ of operators.

We believe this gives us several important and inimitable advantages over our competitors — while we have grown in size, the family ethos and values of our business remain the same and the beneficiaries of this are our customers.

Our Family

SGS KEY EXECUTIVES

Our people are the most important resource in our business. Our success and reputation has been built upon the relationships we have developed within our team and with our customers.

Simon George

Director

Damian George

Director

Jack George

Chief Executive Officer

Matt George

Group Procurement

Ben George

Chief Operating Officer
Wholesale vegetables Fruit and vegetable wholesalers

OUR STORY

Fresh Produce Wholesaler

In the case of the George family, truly, “the Apple hasn’t fallen far from the tree”…

The Georges’ have been actively engaged in the fruit and vegetable industry for four generations and 90 years. From humble beginnings as an immigrant family from Lebanon, the George Family initially settled in the northern NSW town of Casino. Since then, the family name has become widely respected for customer care and for excellence in obtaining and delivering the highest quality fruit and vegetables.

The story is an inspiring one of a unique, Australian family business. It is one of sacrifice and service. It is a story that has its origins in the early enterprise and initiative of Peter George and his wife Waded. Beginning in 1927, the story unfolded into Queensland, through the work of his children, followed by his grandsons, Simon and Damian, and great grandsons, today. Such a legacy bestows generations of wisdom, stories, relationships and intimate knowledge at every level of the fruit and vegetable trade in Australia.

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