A fine bunch

Strong family values are the finest legacy one can pass down through generations. A genuine love of people, working with integrity to help others and a passion for supporting community. These are the founding principles that drive Simon George & Sons to look after loyal clients and families that share the same values. Four generations and 90+ years has seen our business grow from humble beginnings in New South Wales, to current-day wholesale fruit and vegetable operations across Queensland, Victoria, New South Wales and the Northern Territory. Just like the fields that thrive under Spring sunshine, Simon George & Sons has grown through the nurturing of relationships that reciprocate communal respect and prosperity. After all, you only get out what you put in. For close to a century, our company vision to supply premium produce and superior service has never wavered.

Embracing practical innovations and applying industry-best practices lies at the essence of the renowned Simon George & Sons’ paddock to plate experience. Rain, hail or shine, we’re always here for our much-loved fruit and vegetable family. To quote founder and our great grandfather, Peter George, “It’s people that create your purpose, never lose sight of that”.

The George's

Jack George

Chief Executive Officer

Ben George

Chief Executive Officer

Damien George


Matt George

Group Procurement

Your providore with more

Since 1927, Simon George & Sons has been delivering fresh, high-quality fruit and vegetables to the Australian foodservice industry. Over the years we’ve grown amazing produce partnerships with farmers, hotels, restaurants, retailers and institutions we’re now proud to call family. Fourth-generation management now leads six operations across four states under one vision to supply premium wholesale produce backed by superior service. We listen to clients’ individual needs and respond swiftly with strategic solutions built on a foundation of integrity, innovation and unparalleled industry know-how. Welcome to the Simon George & Sons family.

Follow the feed


Confit tomatoes, feta, red elk, dill, parsley, nuts and middle eastern spices on sourdough. These guys are making sure the Darwin locals have access to the best flavours when it comes to smashing our avocados. 

‘Avo toast is always a good idea’ say @lanewaycoffee - and we absolutely agree.
They say the apple doesn’t fall far from the tree, and that’s literally true when it comes to our Gavin.

Gavin, along with loving our apples and grapes (though both have been banned by his wife for being… musical fruits shall we say!) has been a much loved driver with us since 2019. 

He says the best part of his job is working with his Townsville SGS family. We say the pleasure is all ours. #meetthefamily
The half-time orange break? The nostalgia of summers with freshly squeezed juice? Wherever the taste takes you back to, now’s the perfect time to remember your zest for life as we enter peak citrus season.

This week, the juicy goods are from New South Wales, with the Aussie blood orange available too. #bestbuy #freshfood #freshfoods #freshfoodie #freshfooddaily#freshfoodmatters 
#freshproduce #freshfruit

To market we go

Our buying team proactively source the best local produce and provide regular insights into what’s fresh including logistical, weather and government insights that influence the wholesale fruit and vegetable market in the short and long term.

Sign up here for the Simon George & Sons Weekly Market Update to keep up to date.