A fine bunch

Strong family values are the finest legacy one can pass down through generations. A genuine love of people, working with integrity to help others and a passion for supporting community. These are the founding principles that drive Simon George & Sons to look after loyal clients and families that share the same values. Four generations and 90+ years has seen our business grow from humble beginnings in New South Wales, to current-day wholesale fruit and vegetable operations across Queensland, Victoria, New South Wales and the Northern Territory. Just like the fields that thrive under Spring sunshine, Simon George & Sons has grown through the nurturing of relationships that reciprocate communal respect and prosperity. After all, you only get out what you put in. For close to a century, our company vision to supply premium produce and superior service has never wavered.

Embracing practical innovations and applying industry-best practices lies at the essence of the renowned Simon George & Sons’ paddock to plate experience. Rain, hail or shine, we’re always here for our much-loved fruit and vegetable family. To quote founder and our great grandfather, Peter George, “It’s people that create your purpose, never lose sight of that”.

The George's

Jack George

Chief Executive Officer

Ben George

Chief Executive Officer

Damien George


Matt George

Group Procurement

Your providore with more

Since 1927, Simon George & Sons has been delivering fresh, high-quality fruit and vegetables to the Australian foodservice industry. Over the years we’ve grown amazing produce partnerships with farmers, hotels, restaurants, retailers and institutions we’re now proud to call family. Fourth-generation management now leads six operations across four states under one vision to supply premium wholesale produce backed by superior service. We listen to clients’ individual needs and respond swiftly with strategic solutions built on a foundation of integrity, innovation and unparalleled industry know-how. Welcome to the Simon George & Sons family.

Follow the feed


Think these are fungis to have around? Or don’t have mushroom in your life for them? 

Full of B vitamins and a fantastic vegan source of Vitamin D, these clever things are often featured in traditional medicine as well as recipes. So love them or hate them, we say fill up your cup with this week's best buy- the mighty mushroom from Queensland. 

#freshfood #freshfoods #freshfoodie #freshfooddaily#freshfoodmatters 
#freshfoodonly #freshproduce #freshfruit
We say the word family a lot. But what does it really mean? To us, it’s always being there to support each other- even when the conversations are tricky.

This R U OK Day feels more prominent than ever. So we encourage you today, and every other day, to reach out to someone close to you.

Ask, listen, encourage action and check in. 4 simple steps that could change a life. For more information, please visit @rukokday
Rockmelon. Cantaloupe. Even spanspek… whatever you call it, the inside scoop is that these juicy fruits from Queensland are this week's best buy.

Nutrient rich and packed full of as much beta-carotene as carrots- they’ll be a feast for your eyes as well as your table. Sweet deal!

To market we go

Our buying team proactively source the best local produce and provide regular insights into what’s fresh including logistical, weather and government insights that influence the wholesale fruit and vegetable market in the short and long term.

Sign up here for the Simon George & Sons Weekly Market Update to keep up to date.