Premium produce. Superior service.

We're everywhere

From humble beginnings in the Northern New South Wales town of Casino, to present day operations across three states and five locations, Simon George & Sons’ evergreen enthusiasm still shines brightly over our Great Southern Land. Our Brisbane warehouse remains as the group’s operational headquarters with subsequent facilities operating in Cairns, Darwin, Melbourne and Townsville. With growing market interest nationally, we saw it critical to set up warehouses located at the heart of the demand source. This increased capacity to efficiently service growth markets allows our clients complete peace of mind that they’re receiving the best wholesale fruit and vegetables service in their communities.



      Fruit and vegetable wholesalers, Simon George & Sons, has its origins in Brisbane, with Simon George Snr commencing trading at sections in the markets at Rocklea, in 1964. 

      From humble beginnings with only a few staff members and secondhand trucks, Simon George & Sons has grown to become the market leader and providore of choice in both Queensland and Australia through a diligence to be simply the best fruit and vegetable wholesalers in the market.  In September 1999, Simon George & Sons ushered in a new era with the opening of a state-of-the-art facility in Brisbane which has revolutionised product handling, distribution, quality and service standards across the industry.


      Simon George & Sons Townsville branch directly supplies regions north to Cairns, south to Brisbane and west to the Northern Territory border. 

      We bring a fresh approach to the wholesale fruit and veg market in Townsville by continuously seeking new and innovative ways to meet our clients’ business needs. Our location perfectly places us to work closely with our local growers, based in the heart of Australia’s largest winter cropping region, ensuring supplies of the freshest and tastiest produce is at our doorstep.


      As a produce wholesaler, Simon George & Sons Cairns services an area that stretches from Cairns to Cape York, including the islands of the Torres Strait. This area forms a significant part of our North Queensland operations and has enabled us to develop relationships with growers of the renowned premium tropical produce, grown throughout the region.

      Our Cairns operations provides customers across North Queensland with access to fresh wholesale produce that can be delivered daily. Further, it allows us to supply our valued customers in southern markets with fresh and delicious produce year-round.


      Simon George & Sons northernmost wholesale produce location enables foodservice and hospitality businesses across the Northern Territory to access our renowned fresh produce solutions. It also has commensurate benefits for customers in our southern markets by enhancing our ability to develop longstanding relationships with growers along the Top End where some of Australia’s best produce is grown.


      Originally operating out of Cremorne, our Simon George & Sons family in Melbourne now operate out of the state-of-the-art facilities in the Melbourne Wholesale Market Epping, at the heart of Victoria’s thriving fresh produce distribution hub. Our purpose-built warehouse allows us to work in a manner that we can uphold our reputation for excellence in service and quality, making Simon George & Sons a perfect fit for the best quality wholesale fruit and vegetable supply across Melbourne.

      State-of-the-art facilities

      Simon George & Son’s proactively invests in the latest technological, logistical and storage innovations which allows us to provide a premium wholesale produce and superior service to our valued clients. All locations are designed to take local farmed produce direct from the ground into our warehouse through our cost-efficient, temperature-controlled cool chain. Each stage has been developed to incorporate the requirements as set by the Hazard Analysis and Critical Control Points (HACCP) program to deliver only the freshest wholesale fruit and vegetables.

      Our modern software streamlines our clients’ service experience by offering unparalleled flexibility in terms of pricing, order placement, historical data access, invoices, delivery dockets, statements and custom requirements all available from your reliable produce wholesaler. The Simon George & Sons App is also super handy if you’re someone who’s always on the go when ordering your wholesale produce.

      Out in the field, our GPS equipped fleet of modern, refrigerated vehicles deliver perfectly fresh produce on time and to your specifications. Our ongoing investment in state-of-the-art facilities creates unmatched efficiencies and savings that are directly passed onto clients bettering their fruit and vegetable bottom line. Just another reason why they call us the “providore with more”.

      Easy pickings

      We’re conscious your time is precious so we offer the latest technology to make ordering fast and simple. The Simon George & Sons App lets you place new orders and browse past ones, create custom shopping lists, check delivery status in real time and view the Seasonal Calendar and Weekly Market Report. We’ve done the hard yards to make your life as easy as possible. Available on Apple and Android.