Premium produce. Superior service.

We're everywhere

From humble beginnings in the Northern New South Wales town of Casino, to present day operations across four states and six locations, Simon George & Sons’ evergreen enthusiasm still shines brightly over our Great Southern Land. Our Brisbane warehouse remains as the group’s operational headquarters with subsequent facilities operating in Cairns, Darwin, Melbourne, Sydney and Townsville. With growing market interest nationally, we saw it critical to set up warehouses located at the heart of the demand source. This increased capacity to efficiently service growth markets allows our clients complete peace of mind that they’re receiving the best wholesale fruit and vegetables service in their communities.

      Locations

      Brisbane

      Fruit and vegetable wholesalers, Simon George & Sons, has its origins in Brisbane, with Simon George Snr commencing trading at sections in the markets at Rocklea, in 1964. 

      From humble beginnings with only a few staff members and secondhand trucks, Simon George & Sons has grown to become the market leader and providore of choice in both Queensland and Australia through a diligence to be simply the best fruit and vegetable wholesalers in the market.  In September 1999, Simon George & Sons ushered in a new era with the opening of a state-of-the-art facility in Brisbane which has revolutionised product handling, distribution, quality and service standards across the industry.

      Townsville

      Simon George & Sons Townsville branch directly supplies regions north to Cairns, south to Brisbane and west to the Northern Territory border. 

      We bring a fresh approach to the wholesale fruit and veg market in Townsville by continuously seeking new and innovative ways to meet our clients’ business needs. Our location perfectly places us to work closely with our local growers, based in the heart of Australia’s largest winter cropping region, ensuring supplies of the freshest and tastiest produce is at our doorstep.

      Cairns

      As a produce wholesaler, Simon George & Sons Cairns services an area that stretches from Cairns to Cape York, including the islands of the Torres Strait. This area forms a significant part of our North Queensland operations and has enabled us to develop relationships with growers of the renowned premium tropical produce, grown throughout the region.

      Our Cairns operations provides customers across North Queensland with access to fresh wholesale produce that can be delivered daily. Further, it allows us to supply our valued customers in southern markets with fresh and delicious produce year-round.

      Darwin

      Simon George & Sons northernmost wholesale produce location enables foodservice and hospitality businesses across the Northern Territory to access our renowned fresh produce solutions. It also has commensurate benefits for customers in our southern markets by enhancing our ability to develop longstanding relationships with growers along the Top End where some of Australia’s best produce is grown.

      Sydney

      The young, dynamic and enthusiastic Sydney team has worked hard since opening to ensure our business has excelled in the highly competitive produce wholesalers market in Sydney. Simon George & Sons Sydney has invested heavily in both our facilities and our team to ensure that our produce and offering is fresh, safe and consistently excellent in quality.

      Melbourne

      Originally operating out of Cremorne, our Simon George & Sons family in Melbourne now operate out of the state-of-the-art facilities in the Melbourne Wholesale Market Epping, at the heart of Victoria’s thriving fresh produce distribution hub. Our purpose-built warehouse allows us to work in a manner that we can uphold our reputation for excellence in service and quality, making Simon George & Sons a perfect fit for the best quality wholesale fruit and vegetable supply across Melbourne.

      State-of-the-art facilities

      Simon George & Son’s proactively invests in the latest technological, logistical and storage innovations which allows us to provide a premium wholesale produce and superior service to our valued clients. All locations are designed to take local farmed produce direct from the ground into our warehouse through our cost-efficient, temperature-controlled cool chain. Each stage has been developed to incorporate the requirements as set by the Hazard Analysis and Critical Control Points (HACCP) program to deliver only the freshest wholesale fruit and vegetables.

      Our modern software streamlines our clients’ service experience by offering unparalleled flexibility in terms of pricing, order placement, historical data access, invoices, delivery dockets, statements and custom requirements all available from your reliable produce wholesaler. The Simon George & Sons App is also super handy if you’re someone who’s always on the go when ordering your wholesale produce.

      Out in the field, our GPS equipped fleet of modern, refrigerated vehicles deliver perfectly fresh produce on time and to your specifications. Our ongoing investment in state-of-the-art facilities creates unmatched efficiencies and savings that are directly passed onto clients bettering their fruit and vegetable bottom line. Just another reason why they call us the “providore with more”.

      Easy pickings

      We’re conscious your time is precious so we offer the latest technology to make ordering fast and simple. The Simon George & Sons App lets you place new orders and browse past ones, create custom shopping lists, check delivery status in real time and view the Seasonal Calendar and Weekly Market Report. We’ve done the hard yards to make your life as easy as possible. Available on Apple and Android.

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      @simongeorgeandsons

      They are called watermelons for a reason! This week's best buy is made of 92% water and is here to keep you feeling cool and fresh all summer long. Watermelons are naturally fat-free and packed from rind to rind with with antioxidants, amino acids and deliciousness.

Thanks a melon to our friends in Victoria for supplying us with these gorgeous, mouth watering fruits.

To get the best priced watermelons and discover this weeks other best buys, reach out to your Account Manager.
      He may not be dressed in blue and white pyjamas 🍌 , but Robert has well and truly earned his nickname…. B2! 
 
B2 loves all fruits and veggies, but is well known for his affinity for 🍌 . Robert joined our family in September 2017 as a driver for our Townsville branch. 
 
He says the best part of his job is getting to know our clients and building those relationships via his silly jokes. 
 
B2 by nickname, but we think he’s pretty A1! 
 
#welcometothefamily
      This week’s best buy gets a lot of airtime in emoji form 👀

Whether you call it aubergine like the British and French - or eggplant like the Americans (named after the small, round, white versions that looked a bit like goose eggs) - these beauts are currently sourced from Glasshouse, SA and amazingly priced for this time of year 🍆

      To market we go

      Our buying team proactively source the best local produce and provide regular insights into what’s fresh including logistical, weather and government insights that influence the wholesale fruit and vegetable market in the short and long term.

      Sign up here for the Simon George & Sons Weekly Market Update to keep up to date.

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