From Paddock to Port

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For the fast growing cruise liner industry - fresh, premium produce is at the heart of the luxury experience it offers passengers.

Australians are changing the way we experience the world, in recent years more and more Aussies are choosing to go cruising both abroad and at home. According to a report from Cruise Lines International Association, the number of Australians weighing anchor on domestic cruises increased by a remarkable 40% in 2015, while globally our cruising numbers jumped by 15%.  

Without a doubt, the fine dining experience on an ocean cruise is fundamental to its appeal. Passengers often name fine dining, amazing destinations and value for money as the reasons they choose to cruise. With this and the recent rise in domestic cruising numbers, Australian chefs and producers are being presented with both a unique opportunity to showcase local flavours and a unique set of procurement challenges.

Simon George & Sons has established a strong relationship with the cruise liner industry, having supplied to the sector for over 50 years. From our experience, the produce supplied to cruise liners needs to meet two equally important criteria - firstly it needs to be exceptionally fresh as it may need to last up to 10 - 12 days on the cruise, secondly it must reflect the premium nature of the experience and therefore it has to be of consistently high quality at every port, while still being cost-efficient.

The scale of Simon George & Sons operations across Australia, our market knowledge and the quality of our service has helped our cruise liner clients to meet these challenges. As we move into the back end of 2016, we look forward to continuing to support them with the best produce from paddock to port.

Celebrating 20 years of Golf & Giving

Simon George & Sons was proud to co-host the Mater Charity Golf Day in May.

We just wanted to say a heartfelt thank you to all who attended the 2016 Mater Charity Golf Day in May.

Not only was it a great day of golf, your generosity helped us to raise nearly $50,000 for a new pregnancy assessment centre, the first of its kind in Australia.

Simon George & Sons has co-hosted the Mater Charity Golf Day for the last 20 years. Since beginning our relationship with the Mater in 1996, we have raised more than $1 million dollars to assist them in the delivery of key projects and facilities for the community.

Melbourne - We have arrived!


Simon George & Sons is proud to announce the opening of our state-of-the-art, 3000m² Distribution Sales Centre at the new Fruit and Vegetable market in Epping.

With a reputation for offering Australia’s most vibrant and eclectic food scene, we are excited to bring our fresh and processed produce solutions to the Melbourne hospitality industry.


Our new Epping facility has been custom-built to meet the needs of the Melbourne foodservice sector and provide our clients with a premium, wholesale service that reflects both the scale of our operations and the family values by which they are still managed.
Fully HACCP and Cool Chain accredited and as the only wholesaler based inside the markets, our clients enjoy unique access to the best produce, efficient supply and personalised service. To learn more about our operations and what sets us apart from other wholesalers, contact your account manager or our office on 03 8412 0700 to arrange a site tour.